co-founder and chief creative officer
Daniel brings more than 25 years of strategic, design and creative leadership in branding and advertising.
Beginning his career as a Designer for Concrete Design, Canada’s most awarded design firm, he later worked as an Art Director for award-winning creative powerhouse TAXI.
Daniel later joined creative boutique and Canada’s Agency of the Year Sid Lee as Creative Director and Partner followed by a three-year stint as EVP and Executive Creative Director for premier global agency BBDO.
A creative leader in the hospitality space, his brand experience includes groundbreaking work for Caesars Palace, Harrah’s Resort and Casino, MGM Resorts, Hilton Curio, Cirque du Soleil and Red Bull.
Daniel’s work has earned every major global award, including Communication Arts, Cannes Lions and the One Show.