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    • passions
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  • home
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  • collective wisdom
  • experience
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  • connect

sample experience.

vanderpump cocktail garden caesars palace, las vegas

vanderpump cocktail garden caesars palace, las vegas

vanderpump cocktail garden caesars palace, las vegas

image727

marketing executive for marketing and launch of vanderpump cocktail garden at caesars palace, las vegas.



outcome | 


venue revenue outpacing forecast by 5x's


telly award for social media launch campaign


all time high social media engagement metrics for grand opening


grand opening video


press release



activities | 


brand development & strategy, launch strategy, advertising campaign, content & creative development, on-property promotions, grand opening event, web site, email marketing, social media



product |


celebrity branded cocktail lounge & small bites



partners | 


the vanderpumps

Palm + Ocean Digital

caesars bluewaters dubai bluewaters island, dubai

vanderpump cocktail garden caesars palace, las vegas

vanderpump cocktail garden caesars palace, las vegas

Caesars bluewaters dubai

global hospitality marketing executive for caesars bluewaters dubai pre-opening and launch located on a destination island in dubai.



outcome |


multiple industry and luxury awards and recognition including: 


hotel launch of the year


restaurant launch of the year


world luxury hotels award nominee


best beach club


resort of the year


best new luxury resort and hotel


grand opening video



activities | 


brand development & strategy, launch strategy, advertising campaign development, content & creative development, copywriting, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media, in-room guest ipad technology



product | 


luxury resort hotel

upper-scale resort hotel

luxury condo-hotel

luxury residences

entertainment venue

conference center

beach club

kids club

celebrity & michelin rated chef restaurants



partners |


gordon ramsay group

akira back

cove beach

meraas


hakkasan restaurant & nightclub mgm grand, las vegas

vanderpump cocktail garden caesars palace, las vegas

hakkasan restaurant & nightclub mgm grand, las vegas

image728

corporate marketing executive for the development and launch of hakkasan restaurant and nightclub, las vegas, a $100m+ entertainment venue that challenged the status quo of nightlife experiences. 



outcome |


record breaking industry revenues and first nightclub in history to make over $100m annually


numerous awards including: 


nightclub of the year


best nightclub, US


top 10 in the world by dj mag


concierge choice awards


addy's


awwwards.com


people choice awards



activities | 


brand development & strategy, launch strategy, brand advertising campaign development including DJs/talent/celebrities, content & creative development, copywriting, environmental design, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media


grand opening recap video

1st year in review promotional video



product | 


world class nightclub/nightlife experience

global restaurant brand



partners |


mgm grand

top dj talent including zedd, calvin harris, tiesto, steve aoki


mgm resorts & dubai world citycenter, las vegas

hakkasan group, customer experience case study

hakkasan restaurant & nightclub mgm grand, las vegas

image729

marketing executive for citycenter (jv partnership between mgm resorts international and dubai world) the largest privately funded mixed-use project in US history at $8.5 b and 18 m sq ft with 2,647 condo-hotel, condo and serviced luxury residences.  construction timelapse 



outcome |


over $1 b in real estate sales


billions of media impressions for launches/grand openings


largest mandarin oriental serviced residential development in history with record breaking sales pace


multiple brand awards including collateral and web design awards


revolutionary luxury real estate crm and customer experience strategy 


publicity - extreme engineering featuring CityCenter


general CityCenter overview


brand designs



activities |


deep consumer, product and competitive research including longitudinal focus groups, brand development & strategy, global product launches, environmental design, content & creative development, copywriting, collateral, architectural renderings and virtual development, customer experience, partnerships, crm. sales support, internal/external communications, contact strategy, loyalty, community programming, digital - web site, email marketing, sales kiosk and sales center development



product | 


mixed-use urban community with retail and hospitality offerings including:

condo-hotel

luxury hotel

luxury serviced residences

luxury residences



partners |


gensler 

mandarin oriental

leading hotels of the world

exclusive resorts

luxury retailers & fine dining establishments


mgm resorts, crm case study

hakkasan group, customer experience case study

hakkasan group, customer experience case study

image730

marketing director leading enterprise-wide customer relationship management efforts for mgm resorts international.


Post mgm/mirage acquisition, this project sought to bring a centralized view of the customer from two organization together and provide consumer facing casino departments with the ability to manage all reservation requests in one centralized graphic user interface leading to incremental upselling and cross-selling opportunities across the portfolio of resorts.


case study



outcome |


this successful project resulted in:


driving incremental upselling/cross-selling by over 30%


increased call center efficiencies


increased guest satisfaction



activities |


customer relationship management, loyalty, marketing technology, data warehousing, email marketing, campaign management, project management, sales and system training, interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation 



product | 


gaming resorts



partners |


infor/ephiphany

igt



hakkasan group, customer experience case study

hakkasan group, customer experience case study

hakkasan group, customer experience case study

image731

marketing executive leading global customer experience efforts for 39 brands within 60 properties in usa, asia, middle east, and Europe in three verticals - restaurants, nightlife/daylife, hotels.


as an important organization focus on customer experience (cx), developed new strategies through the customer journey booking path to enhance engagement/experience, expand share of wallet (upsell/cross-sell) exceed guest expectations and drive advocacy/loyalty.


case study



outcome |


this successful cx initiative resulted in year-over-year growth as follows:


120% growth in call center sales


600% increase in email campaign open rates


4000% increase in email response rates



activities |


consumer insights, customer journey mapping, customer relationship management, email marketing,  campaign management, loyalty, marketing technology, data warehousing,  project management, call center sales and system training, call center operations,  social media,  interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation, personalization and optimization



product | 

nightclubs/day clubs

restaurants

lounges



partners |

acxiom

marketo





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