sample experience.

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marketing executive for marketing and launch of vanderpump cocktail garden at caesars palace, las vegas.

outcome | 

venue revenue outpacing forecast by 5x's

telly award for social media launch campaign

all time high social media engagement metrics for grand opening

grand opening video

press release

activities | 

brand development & strategy, launch strategy, advertising campaign, content & creative development, on-property promotions, grand opening event, web site, email marketing, social media

product |

celebrity branded cocktail lounge & small bites

partners | 

the vanderpumps

Palm + Ocean Digital

global hospitality marketing executive for caesars bluewaters dubai pre-opening and launch located on a destination island in dubai.

outcome |

multiple industry and luxury awards and recognition including: 

hotel launch of the year

restaurant launch of the year

world luxury hotels award nominee

best beach club

resort of the year

best new luxury resort and hotel

grand opening video

activities | 

brand development & strategy, launch strategy, advertising campaign development, content & creative development, copywriting, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media, in-room guest ipad technology

product | 

luxury resort hotel

upper-scale resort hotel

luxury condo-hotel

luxury residences

entertainment venue

conference center

beach club

kids club

celebrity & michelin rated chef restaurants

partners |

gordon ramsay group

akira back

cove beach

meraas

corporate marketing executive for the development and launch of hakkasan restaurant and nightclub, las vegas, a $100m+ entertainment venue that challenged the status quo of nightlife experiences. 

outcome |

record breaking industry revenues and first nightclub in history to make over $100m annually

numerous awards including: 

nightclub of the year

best nightclub, US

top 10 in the world by dj mag

concierge choice awards

addy's

awwwards.com

people choice awards

activities | 

brand development & strategy, launch strategy, brand advertising campaign development including DJs/talent/celebrities, content & creative development, copywriting, environmental design, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media

grand opening recap video

1st year in review promotional video

product | 

world class nightclub/nightlife experience

global restaurant brand

partners |

mgm grand

top dj talent including zedd, calvin harris, tiesto, steve aoki

marketing executive for citycenter (jv partnership between mgm resorts international and dubai world) the largest privately funded mixed-use project in US history at $8.5 b and 18 m sq ft with 2,647 condo-hotel, condo and serviced luxury residences.  construction timelapse 

outcome |

over $1 b in real estate sales

billions of media impressions for launches/grand openings

largest mandarin oriental serviced residential development in history with record breaking sales pace

multiple brand awards including collateral and web design awards

revolutionary luxury real estate crm and customer experience strategy 

publicity - extreme engineering featuring CityCenter

general CityCenter overview

brand designs

activities |

deep consumer, product and competitive research including longitudinal focus groups, brand development & strategy, global product launches, environmental design, content & creative development, copywriting, collateral, architectural renderings and virtual development, customer experience, partnerships, crm. sales support, internal/external communications, contact strategy, loyalty, community programming, digital - web site, email marketing, sales kiosk and sales center development

product | 

mixed-use urban community with retail and hospitality offerings including:

condo-hotel

luxury hotel

luxury serviced residences

luxury residences

partners |

gensler 

mandarin oriental

leading hotels of the world

exclusive resorts

luxury retailers & fine dining establishments

marketing director leading enterprise-wide customer relationship management efforts for mgm resorts international.

Post mgm/mirage acquisition, this project sought to bring a centralized view of the customer from two organization together and provide consumer facing casino departments with the ability to manage all reservation requests in one centralized graphic user interface leading to incremental upselling and cross-selling opportunities across the portfolio of resorts.

case study

outcome |

this successful project resulted in:

driving incremental upselling/cross-selling by over 30%

increased call center efficiencies

increased guest satisfaction

activities |

customer relationship management, loyalty, marketing technology, data warehousing, email marketing, campaign management, project management, sales and system training, interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation 

product | 

gaming resorts

partners |

infor/ephiphany

igt

marketing executive leading global customer experience efforts for 39 brands within 60 properties in usa, asia, middle east, and Europe in three verticals - restaurants, nightlife/daylife, hotels.

as an important organization focus on customer experience (cx), developed new strategies through the customer journey booking path to enhance engagement/experience, expand share of wallet (upsell/cross-sell) exceed guest expectations and drive advocacy/loyalty.

case study

outcome |

this successful cx initiative resulted in year-over-year growth as follows:

120% growth in call center sales

600% increase in email campaign open rates

4000% increase in email response rates

activities |

consumer insights, customer journey mapping, customer relationship management, email marketing,  campaign management, loyalty, marketing technology, data warehousing,  project management, call center sales and system training, call center operations,  social media,  interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation, personalization and optimization

product | 

nightclubs/day clubs

restaurants

lounges

partners |

acxiom

marketo