marketing executive for marketing and launch of vanderpump cocktail garden at caesars palace, las vegas.
venue revenue outpacing forecast by 5x's
telly award for social media launch campaign
all time high social media engagement metrics for grand opening
grand opening video
brand development & strategy, launch strategy, advertising campaign, content & creative development, on-property promotions, grand opening event, web site, email marketing, social media
celebrity branded cocktail lounge & small bites
Palm + Ocean Digital
global hospitality marketing executive for caesars bluewaters dubai pre-opening and launch located on a destination island in dubai.
multiple industry and luxury awards and recognition including:
hotel launch of the year
restaurant launch of the year
world luxury hotels award nominee
best beach club
resort of the year
best new luxury resort and hotel
grand opening video
brand development & strategy, launch strategy, advertising campaign development, content & creative development, copywriting, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media, in-room guest ipad technology
luxury resort hotel
upper-scale resort hotel
celebrity & michelin rated chef restaurants
gordon ramsay group
corporate marketing executive for the development and launch of hakkasan restaurant and nightclub, las vegas, a $100m+ entertainment venue that challenged the status quo of nightlife experiences.
record breaking industry revenues and first nightclub in history to make over $100m annually
numerous awards including:
nightclub of the year
best nightclub, US
top 10 in the world by dj mag
concierge choice awards
people choice awards
brand development & strategy, launch strategy, brand advertising campaign development including DJs/talent/celebrities, content & creative development, copywriting, environmental design, on-property collateral and signage, grand opening event, communications, web site, email marketing, social media
world class nightclub/nightlife experience
global restaurant brand
marketing executive for citycenter (jv partnership between mgm resorts international and dubai world) the largest privately funded mixed-use project in US history at $8.5 b and 18 m sq ft with 2,647 condo-hotel, condo and serviced luxury residences. construction timelapse
over $1 b in real estate sales
billions of media impressions for launches/grand openings
largest mandarin oriental serviced residential development in history with record breaking sales pace
multiple brand awards including collateral and web design awards
revolutionary luxury real estate crm and customer experience strategy
deep consumer, product and competitive research including longitudinal focus groups, brand development & strategy, global product launches, environmental design, content & creative development, copywriting, collateral, architectural renderings and virtual development, customer experience, partnerships, crm. sales support, internal/external communications, contact strategy, loyalty, community programming, digital - web site, email marketing, sales kiosk and sales center development
mixed-use urban community with retail and hospitality offerings including:
luxury serviced residences
leading hotels of the world
luxury retailers & fine dining establishments
marketing director leading enterprise-wide customer relationship management efforts for mgm resorts international.
Post mgm/mirage acquisition, this project sought to bring a centralized view of the customer from two organization together and provide consumer facing casino departments with the ability to manage all reservation requests in one centralized graphic user interface leading to incremental upselling and cross-selling opportunities across the portfolio of resorts.
this successful project resulted in:
driving incremental upselling/cross-selling by over 30%
increased call center efficiencies
increased guest satisfaction
customer relationship management, loyalty, marketing technology, data warehousing, email marketing, campaign management, project management, sales and system training, interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation
marketing executive leading global customer experience efforts for 39 brands within 60 properties in usa, asia, middle east, and Europe in three verticals - restaurants, nightlife/daylife, hotels.
as an important organization focus on customer experience (cx), developed new strategies through the customer journey booking path to enhance engagement/experience, expand share of wallet (upsell/cross-sell) exceed guest expectations and drive advocacy/loyalty.
this successful cx initiative resulted in year-over-year growth as follows:
120% growth in call center sales
600% increase in email campaign open rates
4000% increase in email response rates
consumer insights, customer journey mapping, customer relationship management, email marketing, campaign management, loyalty, marketing technology, data warehousing, project management, call center sales and system training, call center operations, social media, interpersonal development and change management, cross functional team management, stakeholder management, business process development and automation, personalization and optimization